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Sales & Retail vocabulary · Pitches & Demos

Rapport

Meaning in sales & retail, with examples

/ræˈpɔːr/nounCore term

In sales & retail, rapport means: A friendly, trusting connection between two people that makes communication easy, for example between a salesperson and a customer.

In Turkish: güven ilişkisi, yakınlık, iletişim bağı

How it is used

Very common in sales and customer service training. You build, establish or develop rapport with someone, and you can have good rapport with a client. Small talk, careful listening and remembering details all help.

Example sentences

  1. Spend the first few minutes building rapport before you talk about the product.

  2. She has great rapport with her clients; some of them have been buying from her for ten years.

Common collocations

  • build rapport
  • establish rapport
  • good rapport
  • rapport with a client
  • discovery callAn early conversation with a prospect in which the seller asks questions to understand their situation, problems and goals before suggesting a solution.
  • sales pitchA planned talk or presentation in which a seller explains why a product is right for a customer and tries to persuade them to buy.
  • check inTo contact a customer or colleague briefly to see how things are going, without a big agenda, and to keep the relationship active.
  • customer retentionA company's ability to keep its existing customers buying over time, instead of losing them to competitors.

More terms: Pitches & Demos

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