Demo

How it is used

Short for demonstration and very common in software, machinery and equipment sales. You book, schedule, run, give or do a demo, either in person or online. Many sales teams track the number of demos per week.

Example sentences

1. Can we book a 30-minute demo for your finance team next week?

2. The demo went well, and they asked for a proposal straight away.

Common collocations

• book a demo
• run a demo
• product demo
• live demo
• request a demo

Related terms

• sales pitchA planned talk or presentation in which a seller explains why a product is right for a customer and tries to persuade them to buy.
• discovery callAn early conversation with a prospect in which the seller asks questions to understand their situation, problems and goals before suggesting a solution.
• proposalA document sent to a potential customer that explains the suggested solution, what is included, the price and the main terms, written to win their business.
• benefitThe real advantage a customer gets from a product, such as saving time or money, as opposed to a feature, which is simply what the product has or does.
• value propositionA short, clear statement of what a customer gains from a product and why it is better for them than the other options.

This word in other fields

The same English word can have a different meaning in another field:

• demo · Business English
• demo · Music

More terms: Pitches & Demos

• rapport
• elevator pitch
• pain point
• case study