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Business English vocabulary · Presentations

Demo

Meaning in business english, with examples

/ˈdemoʊ/nounCommon term

In business english, demo means: A practical show of how a product, system or feature works, usually given to customers, managers or colleagues.

In Turkish: demo, tanıtım, canlı gösterim

How it is used

Short for 'demonstration'. You give, do, run or book a demo; a 'live demo' happens in real time. Sales teams also use it as a verb: 'demo a product'. Many presenters keep a recorded backup in case the live demo fails.

Example sentences

  1. I'll give you a quick demo of the new dashboard after the slides.

  2. The client asked for a live demo before signing the contract.

Common collocations

  • give a demo
  • live demo
  • product demo
  • book a demo
  • demo day
  • pitchA short, persuasive presentation or speech that tries to convince someone to buy a product, approve an idea or invest in a business.
  • walk throughTo explain something to someone step by step, often while showing it on a screen, so that they understand it fully.
  • audienceThe group of people who listen to a presentation or speech, or the people a message, report or product is meant for.
  • clientA person or organization that pays a company or professional for services or advice, often over a long period.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Presentations

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