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Business English vocabulary · Presentations

Pitch

Meaning in business english, with examples

/pɪtʃ/nounCommon term

In business english, pitch means: A short, persuasive presentation or speech that tries to convince someone to buy a product, approve an idea or invest in a business.

In Turkish: tanıtım sunumu, ikna sunumu, satış sunumu

How it is used

Used in sales, marketing and startups: sales pitch, elevator pitch (a very short one), pitch deck. Also a verb: 'pitch an idea to management', 'pitch for a new client'.

Example sentences

  1. We have twenty minutes to make our pitch to the investors.

  2. She pitched the idea to the marketing director, and he loved it.

Common collocations

  • sales pitch
  • elevator pitch
  • pitch deck
  • pitch an idea
  • make a pitch
  • deckA set of presentation slides, usually prepared in PowerPoint, Keynote or Google Slides and shared as a file.
  • proposalA formal plan or offer, written or spoken, that is put forward for others such as a client or management to consider and accept.
  • slideOne page of a presentation that is shown on a screen, usually with a title, short text, charts or images.
  • dealAn agreement between two or more sides, especially a business arrangement to buy, sell or work together on agreed terms.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Presentations

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