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Graphic Design vocabulary · Briefs, Clients & Feedback

Pitch

Meaning in graphic design, with examples

/pɪtʃ/nounCommon term

In graphic design, pitch means: A presentation of ideas made to win a new client or project, often in competition with other agencies or studios.

In Turkish: pitch, teklif sunumu, ajans yarışması

How it is used

Used in agencies and by freelancers. You prepare for, win or lose a pitch; as a verb, you pitch an idea or pitch for a project. Some designers refuse unpaid pitches that ask for finished creative work.

Example sentences

  1. We won the pitch for the museum's new identity!

  2. Three agencies were invited to pitch, and each had 30 minutes to present.

Common collocations

  • win a pitch
  • pitch for a project
  • pitch deck
  • creative pitch
  • unpaid pitch
  • conceptThe main idea behind a design and one early version of it shown to the client, explaining how the design answers the brief.
  • portfolioA selected collection of a designer's best work, often with short project descriptions, used to apply for jobs, win clients or enter design schools.
  • mockupA realistic image or model that shows how a design will look in real life, for example a logo on a shop sign or a label on a bottle, used mainly in presentations.
  • design briefA short document that explains what a design project must achieve: the goal, audience, message, deliverables, budget, deadline and any rules the designer must follow.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Briefs, Clients & Feedback

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