Graphic Design vocabulary · Briefs, Clients & Feedback

Make it pop

Meaning in graphic design, with examples

/ˌmeɪk ɪt ˈpɑːp/idiomCommon term

In graphic design, make it pop means: A vague but very common request to make a design or element more eye-catching, usually without saying exactly what should change.

In Turkish: daha çarpıcı yapmak, öne çıkarmak, daha canlı göstermek

How it is used

Heard from clients and managers, often a running joke among designers. A good response is to ask questions: should it be bigger, brighter, higher in contrast or less cluttered?

Example sentences

  1. The client likes the banner but wants us to make it pop a bit more.

  2. When they say ‘make it pop’, I usually increase the contrast and remove some clutter.

Common collocations

  • make the logo pop
  • make the colours pop
  • really pop
  • needs to pop

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