Concept

How it is used

Used in agencies and studios at the presentation stage. You develop, present or pitch concepts; clients choose a concept to develop further. A quote may say ‘three initial concepts’.

Example sentences

1. We'll present three logo concepts next Tuesday and develop the one you choose.

2. The concept is simple: every poster uses one object photographed from above.

Common collocations

• develop a concept
• present concepts
• initial concepts
• strong concept
• concept stage

Related terms

• moodboardA collection of images, colours, textures and type samples put together at the start of a project to show the visual direction and feeling of the design.
• design briefA short document that explains what a design project must achieve: the goal, audience, message, deliverables, budget, deadline and any rules the designer must follow.
• mockupA realistic image or model that shows how a design will look in real life, for example a logo on a shop sign or a label on a bottle, used mainly in presentations.
• pitchA presentation of ideas made to win a new client or project, often in competition with other agencies or studios.

This word in other fields

The same English word can have a different meaning in another field:

• concept · Architecture
• concept · Academic English & Research

More terms: Briefs, Clients & Feedback

• feedback
• revision
• deliverables
• sign off
• portfolio
• art director
• source files
• scope creep
• make it pop