Okuzeka
Graphic Design vocabulary · Briefs, Clients & Feedback

Mockup

Meaning in graphic design, with examples

/ˈmɑːkʌp/nounCore term

In graphic design, mockup means: A realistic image or model that shows how a design will look in real life, for example a logo on a shop sign or a label on a bottle, used mainly in presentations.

In Turkish: mockup, uygulama görseli, maket

How it is used

Used in client presentations and portfolios. You create, make or put a design into a mockup; many designers use ready-made mockup templates. Also written mock-up.

Example sentences

  1. Let's show the packaging in a mockup so the client can imagine it on the shelf.

  2. The mock-ups look great, but remember the real paper will be less glossy.

Common collocations

  • create a mockup
  • mockup template
  • packaging mockup
  • realistic mockup
  • conceptThe main idea behind a design and one early version of it shown to the client, explaining how the design answers the brief.
  • portfolioA selected collection of a designer's best work, often with short project descriptions, used to apply for jobs, win clients or enter design schools.
  • proofA trial version of a design, on paper or as a PDF, that the designer and client check carefully for mistakes and colour before the full print run starts.
  • pitchA presentation of ideas made to win a new client or project, often in competition with other agencies or studios.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Briefs, Clients & Feedback

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: