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Graphic Design vocabulary · Briefs, Clients & Feedback

Design rationale

Meaning in graphic design, with examples

nounCommon term

In graphic design, design rationale means: An explanation connecting design decisions to the project's aims and constraints.

In Turkish: tasarım gerekçesi

How it is used

Use to explain why choices serve the brief rather than listing visual features.

Example sentences

  1. The design rationale links the large numerals to quick platform recognition.

    A visual choice is justified through the audience's practical task.

  2. We revised the design rationale after the target audience changed.

    The explanation depends on the problem the design must solve.

Common collocations

  • present a design rationale
  • written design rationale
  • design briefA short document that explains what a design project must achieve: the goal, audience, message, deliverables, budget, deadline and any rules the designer must follow.
  • conceptThe main idea behind a design and one early version of it shown to the client, explaining how the design answers the brief.

More terms: Briefs, Clients & Feedback

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