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Graphic Design vocabulary · Logos & Branding

Supergraphic

Meaning in graphic design, with examples

nounAdvanced term

In graphic design, supergraphic means: An oversized graphic applied across architectural surfaces to shape a space's visual identity.

In Turkish: büyük ölçekli çevresel grafik

How it is used

Use for graphics engaging with a space, not merely any enlarged logo.

Example sentences

  1. The supergraphic runs from the entrance wall onto the floor.

    The artwork treats several architectural surfaces as one visual field.

  2. We checked the supergraphic from both ends of the corridor.

    Movement through the space changes the viewer's experience of the graphic.

Common collocations

  • wall supergraphic
  • environmental supergraphic
  • brand identityAll the visual elements that make a brand recognisable, such as its logo, colours, typefaces, images and graphic style, used together in a consistent way.
  • brand guidelinesA document that explains how to use a brand's logo, colours, typefaces, images and tone correctly, so that everyone who works with the brand produces consistent designs.

More terms: Logos & Branding

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