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Graphic Design vocabulary · Logos & Branding

Wordmark

Meaning in graphic design, with examples

/ˈwɜːrdmɑːrk/nounCommon term

In graphic design, wordmark means: A logo made only of the brand name written in a distinctive way, without a separate symbol, as with many fashion, tech and media brands.

In Turkish: yazı logo, logotype, isim logosu

How it is used

Used in branding projects and logo presentations. You design, customise or redraw a wordmark; a good wordmark usually needs careful kerning and custom letter details. Also called a logotype.

Example sentences

  1. We kept the wordmark but redrew the ‘g’ to make it more distinctive.

  2. The client's name is short, so a wordmark on its own works well.

Common collocations

  • custom wordmark
  • design a wordmark
  • wordmark and symbol
  • redraw the wordmark
  • logoA designed symbol, word or combination of both that identifies a company, product or organisation and appears on everything it produces.
  • logomarkThe symbol or graphic part of a logo, without the brand name, which can be used alone once people recognise it, for example as an app icon.
  • kerningAdjusting the space between two particular letters so that the gaps look even, for example pulling the A and V closer together in the word ‘AVENUE’.
  • typefaceA particular design of letters, numbers and symbols that share the same style, such as Helvetica, Garamond or Futura, usually available in several weights and styles.

More terms: Logos & Branding

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