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Graphic Design vocabulary · Logos & Branding

Rebrand

Meaning in graphic design, with examples

/ˌriːˈbrænd/verbCommon term

In graphic design, rebrand means: To change a company's or product's brand identity, such as its logo, colours, name or style, so that people see it in a new way.

In Turkish: marka yenilemek, yeniden markalamak

How it is used

Used by agencies, clients and in design news. A company rebrands or is rebranded; the noun is rebrand or rebranding (‘a full rebrand’). A smaller update is often called a brand refresh.

Example sentences

  1. The bank rebranded last year with a new logo and a much brighter colour palette.

  2. They don't need a full rebrand; a refresh of the logo and fonts would be enough.

Common collocations

  • full rebrand
  • rebrand a company
  • go through a rebrand
  • brand refresh
  • brand identityAll the visual elements that make a brand recognisable, such as its logo, colours, typefaces, images and graphic style, used together in a consistent way.
  • logoA designed symbol, word or combination of both that identifies a company, product or organisation and appears on everything it produces.
  • brand guidelinesA document that explains how to use a brand's logo, colours, typefaces, images and tone correctly, so that everyone who works with the brand produces consistent designs.
  • conceptThe main idea behind a design and one early version of it shown to the client, explaining how the design answers the brief.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Logos & Branding

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