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Marketing vocabulary · Branding & Positioning

Rebrand

Meaning in marketing, with examples

/ˌriːˈbrænd/verbCommon term

In marketing, rebrand means: To change a brand's name, logo, design or image, usually to look more modern, reach new customers or move away from a bad reputation.

In Turkish: marka yenilemek, yeniden markalaşmak, marka değiştirmek

How it is used

Used as a verb and as a noun (a rebrand, rebranding). Companies often rebrand after mergers, expansion abroad or a change in strategy. A rebrand can be a small refresh of the logo or a complete change of name.

Example sentences

  1. The bank rebranded after the merger and dropped both old names.

  2. The rebrand cost a lot, but customers keep using the old name.

Common collocations

  • rebrand a company
  • complete rebrand
  • rebranding exercise
  • go through a rebrand
  • brandingThe work of creating and shaping a brand: choosing its name, visual style and voice, and managing how people see it over time.
  • brand identityThe way a company wants its brand to look, sound and feel, including its name, logo, colours, fonts, tone of voice and values.
  • brand imageThe picture of a brand that exists in customers' minds: what they believe, feel and remember about it, whether positive or negative.
  • positioningDeciding what clear place a brand or product should hold in customers' minds compared with its competitors, and shaping its message around that idea.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Branding & Positioning

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