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Marketing vocabulary · Branding & Positioning

Branding

Meaning in marketing, with examples

/ˈbrændɪŋ/nounCore term

In marketing, branding means: The work of creating and shaping a brand: choosing its name, visual style and voice, and managing how people see it over time.

In Turkish: markalaşma, marka oluşturma, marka yönetimi

How it is used

Used for both the process and its visible result. Agencies offer branding services, and clients talk about strong, consistent or outdated branding. On packaging and in stores, “the branding” often means the logo, colours and design.

Example sentences

  1. The product is good, but the branding looks ten years old.

  2. We hired a design studio to handle the branding for the new café chain.

Common collocations

  • consistent branding
  • branding agency
  • personal branding
  • branding guidelines
  • brandThe name, design and reputation that make a company or product recognisable, together with the ideas and feelings people connect with it.
  • brand identityThe way a company wants its brand to look, sound and feel, including its name, logo, colours, fonts, tone of voice and values.
  • rebrandTo change a brand's name, logo, design or image, usually to look more modern, reach new customers or move away from a bad reputation.
  • taglineA short, memorable phrase that sums up a brand's promise or personality and usually appears next to its logo in ads.

More terms: Branding & Positioning

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