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Marketing vocabulary · Branding & Positioning

Tagline

Meaning in marketing, with examples

/ˈtæɡlaɪn/nounCore term

In marketing, tagline means: A short, memorable phrase that sums up a brand's promise or personality and usually appears next to its logo in ads.

In Turkish: slogan, marka sloganı, imza cümlesi

How it is used

Copywriters write and test taglines, and brands often keep a good one for many years. A tagline usually stays the same across campaigns, while a campaign slogan can change each time. In the UK it is also called a strapline.

Example sentences

  1. The new tagline has to work in both Turkish and English.

  2. We tested five taglines, and the shortest one was the most memorable.

Common collocations

  • brand tagline
  • catchy tagline
  • write a tagline
  • new tagline
  • copyThe written words in an ad, website, brochure, email or package, especially words written to persuade people to act.
  • brand identityThe way a company wants its brand to look, sound and feel, including its name, logo, colours, fonts, tone of voice and values.
  • positioningDeciding what clear place a brand or product should hold in customers' minds compared with its competitors, and shaping its message around that idea.
  • brandingThe work of creating and shaping a brand: choosing its name, visual style and voice, and managing how people see it over time.

More terms: Branding & Positioning

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