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Marketing vocabulary · Advertising & Promotion

Copy

Meaning in marketing, with examples

/ˈkɑːpi/nounCore term

In marketing, copy means: The written words in an ad, website, brochure, email or package, especially words written to persuade people to act.

In Turkish: reklam metni, metin

How it is used

Uncountable in this sense: “Can you check the copy?” The people who write it are copywriters, and the work is copywriting. Teams write, edit, approve and proofread copy; “body copy” is the main text under a headline.

Example sentences

  1. The design is approved, but the legal team still needs to check the copy.

  2. The copy on the landing page is too long; nobody reads past the first paragraph.

Common collocations

  • ad copy
  • write copy
  • body copy
  • approve the copy
  • copywriter
  • taglineA short, memorable phrase that sums up a brand's promise or personality and usually appears next to its logo in ads.
  • call to actionA short instruction in an ad, email or web page that tells people what to do next, such as “Buy now”, “Sign up” or “Call us today”.
  • advertising agencyA company that plans, creates and often places advertising for other businesses, which are called its clients.
  • briefA short document from a client or manager that explains a project's goal, target audience, key message, budget and deadline to the people who will do the work.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Advertising & Promotion

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