Okuzeka
Marketing vocabulary · Advertising & Promotion

Product placement

Meaning in marketing, with examples

nounCommon term

In marketing, product placement means: Paying to have a branded product appear or be used in a film, TV series, music video or show, as part of the content rather than in an ad break.

In Turkish: ürün yerleştirme

How it is used

Common in TV series, films and online video. Brands agree placements with producers. Many countries regulate it, and viewers often have to be told that a programme contains product placement.

Example sentences

  1. Thanks to the product placement deal, the main character drives our new model in every episode.

  2. Product placement costs less than a TV campaign, but we can't control how the scene looks.

Common collocations

  • product placement deal
  • paid product placement
  • subtle product placement
  • product placement in TV series
  • advertisingPaid messages in media such as TV, radio, websites, newspapers or billboards that promote a product, service or brand; also the industry that creates them.
  • brand awarenessHow well people in the target market know and recognise a brand, for example whether they can name it without help or recognise its logo.
  • sponsorshipSupporting an event, team, programme or person with money or products in return for showing the brand's name and logo to their audience.
  • below the lineDescribes marketing that targets specific groups more directly, such as in-store promotions, events, sampling, direct mail and sponsorship, rather than mass media.

More terms: Advertising & Promotion

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