Okuzeka
Marketing vocabulary · Advertising & Promotion

Commercial

Meaning in marketing, with examples

/kəˈmɜːrʃl/nounCore term

In marketing, commercial means: An advertisement broadcast on television, radio or online video, usually lasting from a few seconds to about a minute.

In Turkish: reklam filmi, televizyon reklamı, radyo reklamı

How it is used

Common in American English; British speakers also say advert or TV ad. You shoot, produce, air or run a commercial. Lengths are given in seconds, as in a 30-second commercial, sometimes written :30.

Example sentences

  1. We're shooting the commercial in Cappadocia next month.

  2. The 30-second commercial will air during the football match.

Common collocations

  • TV commercial
  • shoot a commercial
  • air a commercial
  • 30-second commercial
  • radio commercial
  • advertisingPaid messages in media such as TV, radio, websites, newspapers or billboards that promote a product, service or brand; also the industry that creates them.
  • advertising agencyA company that plans, creates and often places advertising for other businesses, which are called its clients.
  • media planningChoosing the best mix of media, such as TV, radio, outdoor, print and digital, and deciding when and how often an ad should appear within a budget.
  • above the lineDescribes advertising through mass media such as TV, radio, newspapers, cinema and outdoor, aimed at a large and broad audience.

More terms: Advertising & Promotion

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