Okuzeka
Marketing vocabulary · Advertising & Promotion

Public relations

Meaning in marketing, with examples

nounCommon term

In marketing, public relations means: Managing how an organisation is seen by the public and the media, mainly through news coverage, events, statements and relationships rather than paid ads.

In Turkish: halkla ilişkiler, PR

How it is used

Usually shortened to PR, said letter by letter. PR teams write press releases, organise launches, deal with journalists and manage crises. The coverage PR wins is called earned media, as opposed to paid media.

Example sentences

  1. The public relations team managed to get the story into three national newspapers.

  2. After the complaint went viral, public relations became more important than advertising.

Common collocations

  • public relations agency
  • PR campaign
  • PR crisis
  • press release
  • earned media
  • advertisingPaid messages in media such as TV, radio, websites, newspapers or billboards that promote a product, service or brand; also the industry that creates them.
  • sponsorshipSupporting an event, team, programme or person with money or products in return for showing the brand's name and logo to their audience.
  • brand imageThe picture of a brand that exists in customers' minds: what they believe, feel and remember about it, whether positive or negative.
  • below the lineDescribes marketing that targets specific groups more directly, such as in-store promotions, events, sampling, direct mail and sponsorship, rather than mass media.

More terms: Advertising & Promotion

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: