Okuzeka
Marketing vocabulary · Advertising & Promotion

Advertising

Meaning in marketing, with examples

/ˈædvərtaɪzɪŋ/nounCore term

In marketing, advertising means: Paid messages in media such as TV, radio, websites, newspapers or billboards that promote a product, service or brand; also the industry that creates them.

In Turkish: reklamcılık, reklam

How it is used

Used for the activity and the industry: “She works in advertising.” It is uncountable, so for one item you say an ad, an advert (UK) or an advertisement. Common partners are advertising budget, advertising agency and online advertising.

Example sentences

  1. We're spending less on TV advertising and more on digital this year.

  2. He worked in advertising for ten years before moving to the client side.

Common collocations

  • advertising budget
  • online advertising
  • outdoor advertising
  • advertising campaign
  • advertising spend
  • advertising agencyA company that plans, creates and often places advertising for other businesses, which are called its clients.
  • commercialAn advertisement broadcast on television, radio or online video, usually lasting from a few seconds to about a minute.
  • media planningChoosing the best mix of media, such as TV, radio, outdoor, print and digital, and deciding when and how often an ad should appear within a budget.
  • campaignA planned series of marketing activities, such as ads, posts and events, that share one goal and one message over a set period of time.
  • copyThe written words in an ad, website, brochure, email or package, especially words written to persuade people to act.

More terms: Advertising & Promotion

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: