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Marketing vocabulary · Consumer Behaviour

Consumer behaviour

Meaning in marketing, with examples

/kənˌsuːmər bɪˈheɪvjər/nounCore term

In marketing, consumer behaviour means: How people choose, buy, use and stop using products and services, and the personal, social and psychological reasons behind those choices.

In Turkish: tüketici davranışı

How it is used

Both a university subject and a daily concern for marketers. Teams study, track and try to influence consumer behaviour, and reports discuss shifts in consumer behaviour after price rises or new technology.

Example sentences

  1. Consumer behaviour changed fast when prices went up: people started buying smaller packs more often.

  2. Her thesis is on consumer behaviour in online grocery shopping.

Common collocations

  • study consumer behaviour
  • shift in consumer behaviour
  • consumer behaviour research
  • understand consumer behaviour
  • purchase decisionA customer's choice about whether to buy, what to buy, and where and when to buy it, usually made after comparing options, prices and needs.
  • consumer insightA deep understanding of why consumers think, feel or act the way they do, which a brand can use to create better products or messages.
  • customer journeyAll the steps a customer goes through with a brand, from first hearing about it to buying and using the product, and then coming back or leaving.
  • impulse buyingBuying something suddenly without planning to, often because of a display, a special offer or a strong feeling in the moment.
  • brand loyaltyCustomers' habit or wish to keep buying the same brand again and again, even when competitors offer similar products or lower prices.

More terms: Consumer Behaviour

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