Okuzeka
Marketing vocabulary · Consumer Behaviour

Social proof

Meaning in marketing, with examples

nounCommon term

In marketing, social proof means: People's tendency to trust and copy what others do, which marketers use by showing reviews, ratings, customer numbers or testimonials.

In Turkish: sosyal kanıt, toplumsal onay

How it is used

A psychology term that is now very common in marketing and e-commerce. Examples include “bestseller” labels, star ratings and lines such as “Trusted by 10,000 companies”. You add, show or use social proof.

Example sentences

  1. Adding customer reviews to the product page is the simplest form of social proof.

  2. The ad uses social proof: “Over a million families use it every morning.”

Common collocations

  • use social proof
  • a form of social proof
  • social proof on the website
  • customer testimonials
  • word of mouthInformation and recommendations about a product that spread from person to person, in conversation or online, rather than through paid advertising.
  • purchase decisionA customer's choice about whether to buy, what to buy, and where and when to buy it, usually made after comparing options, prices and needs.
  • consumer behaviourHow people choose, buy, use and stop using products and services, and the personal, social and psychological reasons behind those choices.
  • endorsementPublic support for a product by a well-known person or a trusted expert, usually in ads and often in return for payment.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Consumer Behaviour

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: