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Marketing vocabulary · Consumer Behaviour

Brand loyalty

Meaning in marketing, with examples

nounCore term

In marketing, brand loyalty means: Customers' habit or wish to keep buying the same brand again and again, even when competitors offer similar products or lower prices.

In Turkish: marka sadakati, markaya bağlılık

How it is used

Brands build, earn, reward or lose brand loyalty. Loyalty programmes, good service and an emotional connection all support it. Researchers separate real loyalty (preference) from simple habit or a lack of choice.

Example sentences

  1. Brand loyalty is very strong in coffee: many people never switch.

  2. When prices rose, we saw how weak brand loyalty in the category really was.

Common collocations

  • build brand loyalty
  • strong brand loyalty
  • earn brand loyalty
  • loyalty programme
  • customer retentionKeeping existing customers buying from you over time, and the methods a company uses to stop them from leaving for competitors.
  • customer satisfactionHow happy customers are with a product, a service or their overall experience, compared with what they expected.
  • brand equityThe extra value a brand name adds to a product, such as the higher price or stronger loyalty a well-known brand gets compared with an unknown one.
  • customer lifetime valueAn estimate of the total profit or revenue a company can expect from one customer for the whole time that person keeps buying from it.

More terms: Consumer Behaviour

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