Okuzeka
Marketing vocabulary · Consumer Behaviour

Purchase decision

Meaning in marketing, with examples

nounCommon term

In marketing, purchase decision means: A customer's choice about whether to buy, what to buy, and where and when to buy it, usually made after comparing options, prices and needs.

In Turkish: satın alma kararı

How it is used

Central to consumer behaviour models, which describe stages such as need recognition, information search, evaluation, purchase and post-purchase behaviour. Marketers talk about what influences the purchase decision and who the decision-maker is.

Example sentences

  1. For family cars, the purchase decision is usually made together by both partners.

  2. Online reviews now play a big role in the purchase decision.

Common collocations

  • influence the purchase decision
  • make a purchase decision
  • purchase decision process
  • final purchase decision
  • consumer behaviourHow people choose, buy, use and stop using products and services, and the personal, social and psychological reasons behind those choices.
  • customer journeyAll the steps a customer goes through with a brand, from first hearing about it to buying and using the product, and then coming back or leaving.
  • impulse buyingBuying something suddenly without planning to, often because of a display, a special offer or a strong feeling in the moment.
  • social proofPeople's tendency to trust and copy what others do, which marketers use by showing reviews, ratings, customer numbers or testimonials.

More terms: Consumer Behaviour

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: