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Marketing vocabulary · Consumer Behaviour

Customer satisfaction

Meaning in marketing, with examples

nounCore term

In marketing, customer satisfaction means: How happy customers are with a product, a service or their overall experience, compared with what they expected.

In Turkish: müşteri memnuniyeti

How it is used

Measured through surveys, reviews and scores such as CSAT (customer satisfaction score). Companies measure, track and improve customer satisfaction, and it is a common KPI for service and retail teams.

Example sentences

  1. Customer satisfaction dropped after we changed the delivery company.

  2. We send a short customer satisfaction survey after every order.

Common collocations

  • customer satisfaction survey
  • improve customer satisfaction
  • high customer satisfaction
  • customer satisfaction score
  • Net Promoter ScoreA score based on one question, “How likely are you to recommend us to a friend?”, answered from 0 to 10 and used to measure customer loyalty.
  • customer retentionKeeping existing customers buying from you over time, and the methods a company uses to stop them from leaving for competitors.
  • surveyA set of questions asked to many people, online, by phone or face to face, to collect their opinions, habits or experiences.
  • brand loyaltyCustomers' habit or wish to keep buying the same brand again and again, even when competitors offer similar products or lower prices.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Consumer Behaviour

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