Okuzeka
Marketing vocabulary · Market Research

Survey

Meaning in marketing, with examples

/ˈsɜːrveɪ/nounCore term

In marketing, survey means: A set of questions asked to many people, online, by phone or face to face, to collect their opinions, habits or experiences.

In Turkish: anket, araştırma

How it is used

One of the main tools of quantitative research. You design, run, send out or fill in a survey, and the people who answer are respondents. As a verb, “to survey customers” means to ask them these questions.

Example sentences

  1. We surveyed 1,200 customers, and most of them want a refill pack.

  2. The online survey takes about five minutes to complete.

Common collocations

  • run a survey
  • customer survey
  • online survey
  • survey respondents
  • survey results
  • quantitative researchResearch that collects numerical data from a large number of people, for example through surveys, so that results can be measured and compared.
  • sample sizeThe number of people who take part in a study or survey; a larger sample usually gives more reliable results about the whole group.
  • market researchThe work of collecting and analysing information about customers, competitors and a market so that a business can make better decisions.
  • customer satisfactionHow happy customers are with a product, a service or their overall experience, compared with what they expected.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Market Research

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: