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Marketing vocabulary · Market Research

Quantitative research

Meaning in marketing, with examples

nounCommon term

In marketing, quantitative research means: Research that collects numerical data from a large number of people, for example through surveys, so that results can be measured and compared.

In Turkish: nicel araştırma

How it is used

Answers “how many” and “how much” questions. Agencies shorten it to “quant”. Results are shown as percentages, charts and statistical tests, and the sample size affects how reliable they are.

Example sentences

  1. The quantitative research confirmed that 64% of buyers compare prices online first.

  2. The focus groups gave us ideas; now we need quantitative research to see how common these views are.

Common collocations

  • quantitative research methods
  • large-scale quantitative research
  • quantitative data
  • quant study
  • qualitative researchResearch that explores people's opinions, feelings and reasons in depth, usually with small groups, through interviews, focus groups or observation.
  • surveyA set of questions asked to many people, online, by phone or face to face, to collect their opinions, habits or experiences.
  • sample sizeThe number of people who take part in a study or survey; a larger sample usually gives more reliable results about the whole group.
  • market researchThe work of collecting and analysing information about customers, competitors and a market so that a business can make better decisions.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Market Research

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