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Marketing vocabulary · Market Research

Secondary research

Meaning in marketing, with examples

nounCommon term

In marketing, secondary research means: Research that uses information that already exists, such as official statistics, industry reports, company data or published studies.

In Turkish: ikincil araştırma, masa başı araştırma

How it is used

Usually the first and cheapest step in a research project. In British English it is often called desk research. Its limits are that the data may be old or may not fit your exact question.

Example sentences

  1. Before we spend money on a survey, let's do some secondary research on the market size.

  2. The secondary research is based on industry reports from the last three years.

Common collocations

  • desk research
  • secondary research sources
  • secondary data
  • carry out secondary research
  • primary researchResearch in which a company collects new information itself, for a specific question, through surveys, interviews, focus groups or tests.
  • market researchThe work of collecting and analysing information about customers, competitors and a market so that a business can make better decisions.
  • competitor analysisA study of the main competitors in a market that looks at their products, prices, messages, strengths and weaknesses.
  • quantitative researchResearch that collects numerical data from a large number of people, for example through surveys, so that results can be measured and compared.

More terms: Market Research

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