Okuzeka
Marketing vocabulary · Market Research

Focus group

Meaning in marketing, with examples

/ˈfoʊkəs ɡruːp/nounCore term

In marketing, focus group means: A small group of people, usually six to ten, who are guided by a moderator to discuss a product, idea or ad in depth.

In Turkish: odak grup, odak grup görüşmesi

How it is used

A classic qualitative research method. Companies run or hold focus groups to test concepts, packaging or ads before a launch. Clients often watch from behind a one-way mirror or on a video link.

Example sentences

  1. In the focus groups, people loved the taste but said the bottle looked cheap.

  2. We're holding two focus groups in Ankara next week to test the new ad.

Common collocations

  • hold a focus group
  • run focus groups
  • focus group participants
  • focus group moderator
  • qualitative researchResearch that explores people's opinions, feelings and reasons in depth, usually with small groups, through interviews, focus groups or observation.
  • market researchThe work of collecting and analysing information about customers, competitors and a market so that a business can make better decisions.
  • consumer insightA deep understanding of why consumers think, feel or act the way they do, which a brand can use to create better products or messages.
  • surveyA set of questions asked to many people, online, by phone or face to face, to collect their opinions, habits or experiences.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Market Research

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: