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Marketing vocabulary · Market Research

Market research

Meaning in marketing, with examples

nounCore term

In marketing, market research means: The work of collecting and analysing information about customers, competitors and a market so that a business can make better decisions.

In Turkish: pazar araştırması, piyasa araştırması

How it is used

Used across marketing, product and strategy teams. Companies carry out market research themselves or commission it from research agencies. It is uncountable: say “a market research study” or “some market research”, not “a market research”.

Example sentences

  1. We commissioned market research to find out why young families are choosing our competitors.

  2. The market research shows strong demand in Izmir and Antalya, but price is a big concern.

Common collocations

  • conduct market research
  • commission market research
  • market research agency
  • market research findings
  • surveyA set of questions asked to many people, online, by phone or face to face, to collect their opinions, habits or experiences.
  • focus groupA small group of people, usually six to ten, who are guided by a moderator to discuss a product, idea or ad in depth.
  • consumer insightA deep understanding of why consumers think, feel or act the way they do, which a brand can use to create better products or messages.
  • primary researchResearch in which a company collects new information itself, for a specific question, through surveys, interviews, focus groups or tests.
  • competitor analysisA study of the main competitors in a market that looks at their products, prices, messages, strengths and weaknesses.

More terms: Market Research

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