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Marketing vocabulary · Marketing Mix & Product

four Ps

Meaning in marketing, with examples

/ˌfɔːr ˈpiːz/nounCore term

In marketing, four Ps means: An easy way to remember the four main parts of the marketing mix: product, price, place (where and how it is sold) and promotion (how it is communicated).

In Turkish: 4P, pazarlamanın 4P'si, dört P

How it is used

Very common in classes, exams and planning meetings, often written 4Ps. People say “Let's go through the four Ps” to check a plan quickly. For services, people, process and physical evidence are often added to make the 7Ps.

Example sentences

  1. Let's go through the four Ps one by one before we present the launch plan.

  2. The case study describes a great product that failed because the company ignored the other three of the four Ps.

Common collocations

  • the four Ps of marketing
  • go through the four Ps
  • apply the four Ps
  • the 7Ps
  • marketing mixThe set of decisions a company makes about its product, price, distribution and promotion in order to reach and win its target customers.
  • promotionAll the ways a company communicates with customers to persuade them to buy, such as advertising, PR, social media, special offers and personal selling.
  • price pointA particular price at which a product is offered, often chosen to match what a certain group of customers expects or can afford.
  • distribution channelThe route a product takes to reach the final customer, for example through wholesalers, retailers, the company's own stores or an online shop.

More terms: Marketing Mix & Product

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