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Marketing vocabulary · Marketing Mix & Product

Packaging

Meaning in marketing, with examples

/ˈpækɪdʒɪŋ/nounCommon term

In marketing, packaging means: The box, bottle, bag or wrapper that holds and protects a product, and the design on it that attracts buyers and gives information.

In Turkish: ambalaj, ambalaj tasarımı

How it is used

A key part of the product in retail, sometimes called “the silent salesperson” because it sells on the shelf. Brands design, redesign and test packaging, and there is growing focus on recyclable packaging.

Example sentences

  1. We changed the packaging, and sales went up 8% without any advertising.

  2. The new packaging uses 30% less plastic.

Common collocations

  • packaging design
  • eco-friendly packaging
  • redesign the packaging
  • product packaging
  • brand identityThe way a company wants its brand to look, sound and feel, including its name, logo, colours, fonts, tone of voice and values.
  • point of saleThe place where a customer pays for a product, such as a shop checkout or an online payment page; also the promotional materials placed there.
  • marketing mixThe set of decisions a company makes about its product, price, distribution and promotion in order to reach and win its target customers.
  • impulse buyingBuying something suddenly without planning to, often because of a display, a special offer or a strong feeling in the moment.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Marketing Mix & Product

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