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Marketing vocabulary · Marketing Mix & Product

Distribution channel

Meaning in marketing, with examples

nounCore term

In marketing, distribution channel means: The route a product takes to reach the final customer, for example through wholesalers, retailers, the company's own stores or an online shop.

In Turkish: dağıtım kanalı, satış kanalı

How it is used

This is the “place” in the four Ps. Companies choose, expand or add distribution channels. A direct channel sells to customers without intermediaries; an indirect one uses distributors or retailers. Using many channels together is called multichannel or omnichannel.

Example sentences

  1. Pharmacies remain our most important distribution channel.

  2. Adding a new distribution channel, like discount supermarkets, could hurt our premium image.

Common collocations

  • direct distribution channel
  • indirect distribution channel
  • add a distribution channel
  • channel partner
  • four PsAn easy way to remember the four main parts of the marketing mix: product, price, place (where and how it is sold) and promotion (how it is communicated).
  • marketing mixThe set of decisions a company makes about its product, price, distribution and promotion in order to reach and win its target customers.
  • point of saleThe place where a customer pays for a product, such as a shop checkout or an online payment page; also the promotional materials placed there.
  • B2CShort for business-to-consumer: selling products or services directly to individual people for their own personal use.

More terms: Marketing Mix & Product

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