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Marketing vocabulary · Segmentation & Targeting

B2C

Meaning in marketing, with examples

/ˌbiː tə ˈsiː/abbreviationCore term

In marketing, B2C means: Short for business-to-consumer: selling products or services directly to individual people for their own personal use.

In Turkish: işletmeden tüketiciye, bireysel satış

How it is used

Used like B2B and often in contrast with it: B2C brands, B2C e-commerce. B2C marketing usually targets large audiences, uses more emotional messages and depends heavily on brand awareness.

Example sentences

  1. She moved from a B2C fashion brand to a B2B software company.

  2. Our B2C sales grew after we opened our own online shop.

Common collocations

  • B2C marketing
  • B2C brand
  • B2C e-commerce
  • B2C customers
  • B2BShort for business-to-business: selling products or services to other companies rather than to individual consumers.
  • brand awarenessHow well people in the target market know and recognise a brand, for example whether they can name it without help or recognise its logo.
  • consumer behaviourHow people choose, buy, use and stop using products and services, and the personal, social and psychological reasons behind those choices.
  • distribution channelThe route a product takes to reach the final customer, for example through wholesalers, retailers, the company's own stores or an online shop.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Segmentation & Targeting

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