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Marketing vocabulary · Segmentation & Targeting

B2B

Meaning in marketing, with examples

/ˌbiː tə ˈbiː/abbreviationCore term

In marketing, B2B means: Short for business-to-business: selling products or services to other companies rather than to individual consumers.

In Turkish: işletmeden işletmeye, kurumsal satış

How it is used

Used like an adjective before nouns: B2B marketing, B2B sales, B2B clients. B2B buying usually involves several decision-makers, longer sales cycles and more rational arguments than consumer buying.

Example sentences

  1. Most of our revenue comes from B2B clients such as hotels and hospitals.

  2. B2B marketing relies heavily on trade shows, LinkedIn and case studies.

Common collocations

  • B2B marketing
  • B2B sales
  • B2B clients
  • B2B market
  • B2CShort for business-to-consumer: selling products or services directly to individual people for their own personal use.
  • lead generationMarketing activities that attract people who are interested in a product and collect their contact details so that the sales team can follow up.
  • value propositionA short statement of the benefits a customer gets from a product or service and why it is worth choosing over the alternatives.
  • leadA person or company that has shown interest in a product, for example by filling in a form, and might become a customer.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Segmentation & Targeting

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