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Digital Marketing & SEO vocabulary · Digital Marketing Fundamentals

B2B

Meaning in digital marketing & SEO, with examples

abbreviationCore term

In digital marketing & SEO, B2B means: Short for business-to-business: selling products or services to other companies rather than to individual consumers.

In Turkish: işletmeden işletmeye, B2B

How it is used

Often used like an adjective (B2B marketing, B2B leads) and contrasted with B2C, business-to-consumer. B2B marketing usually has longer sales cycles and more decision-makers, and relies more on leads and content.

Example sentences

  1. In B2B, a single deal can take six months and involve five decision-makers.

  2. Our B2B clients find us mainly through LinkedIn and webinars.

Common collocations

  • B2B marketing
  • B2B and B2C
  • B2B leads
  • B2B buyers
  • leadA person or company that has shown interest in a product, for example by filling in a form, and who may become a customer.
  • content marketingAttracting and keeping an audience by publishing useful or interesting material, such as articles, videos and guides, instead of relying only on direct ads.
  • buyer personaA short, semi-fictional profile of a typical customer, based on research, that describes their goals, problems, habits and how they make decisions.
  • customer journeyAll the steps and interactions a person goes through with a brand, from first hearing about it to buying and using the product.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Digital Marketing Fundamentals

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