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Digital Marketing & SEO vocabulary · Digital Marketing Fundamentals

Campaign

Meaning in digital marketing & SEO, with examples

/kæmˈpeɪn/nounCore term

In digital marketing & SEO, campaign means: A planned set of marketing activities with a shared goal, budget and time frame, such as a product launch or a summer sale.

In Turkish: kampanya

How it is used

Used for big multi-channel plans and also for a single campaign inside an ad account. You plan, launch, run, pause and wrap up a campaign, then report on its results.

Example sentences

  1. We're launching the back-to-school campaign on 15 August.

  2. Pause the campaign for now; the new stock won't arrive until next week.

Common collocations

  • launch a campaign
  • run a campaign
  • pause a campaign
  • campaign budget
  • campaign performance
  • target audienceThe specific group of people a campaign, product or message is meant to reach, described by things like age, location, interests or needs.
  • KPIShort for key performance indicator: a measurable number a team uses to judge whether it is reaching an important goal.
  • PPCShort for pay-per-click: an advertising model in which the advertiser pays each time someone clicks an ad, not when the ad is shown.
  • drip campaignA series of automated emails sent on a schedule or after certain actions, such as signing up, to guide people step by step.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Digital Marketing Fundamentals

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