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Digital Marketing & SEO vocabulary · Paid Search and Advertising

PPC

Meaning in digital marketing & SEO, with examples

/ˌpiː piː ˈsiː/abbreviationCore term

In digital marketing & SEO, PPC means: Short for pay-per-click: an advertising model in which the advertiser pays each time someone clicks an ad, not when the ad is shown.

In Turkish: tıklama başına ödeme, PPC

How it is used

Often used as a name for the whole paid search channel: a PPC campaign, a PPC manager, the PPC budget. Common on Google Ads and Microsoft Advertising, and also used for social ads charged per click.

Example sentences

  1. We moved part of the PPC budget to brand keywords before the holiday sale.

  2. She has five years of PPC experience, mostly in e-commerce.

Common collocations

  • PPC campaign
  • PPC budget
  • PPC manager
  • run PPC ads
  • CPCShort for cost per click: the amount an advertiser pays for one click on an ad, often reported as an average over a campaign.
  • bidThe maximum amount an advertiser is willing to pay for a click, view or other result in an ad auction; the same word is also used as a verb.
  • quality scoreA 1–10 rating that Google Ads gives to keywords, based on expected click-through rate, ad relevance and landing page experience.
  • keywordA word or phrase that people type into a search engine, and that marketers choose to target with their pages or ads.
  • SEOShort for search engine optimization: the work of improving a website so that it appears higher in unpaid search results and gets more visitors.

More terms: Paid Search and Advertising

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