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Digital Marketing & SEO vocabulary · Paid Search and Advertising

Lookalike audience

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, lookalike audience means: An ad audience made up of new people who share characteristics with an existing group, such as current customers or website visitors.

In Turkish: benzer hedef kitle, lookalike kitle

How it is used

The name comes from Meta's ad tools, and other platforms offer similar options. Marketers create lookalikes from a source or seed audience, such as a customer list, to find new prospects.

Example sentences

  1. The lookalike audience based on our top customers had the lowest cost per sale.

  2. Create a 1% lookalike audience from people who bought in the last 180 days.

Common collocations

  • create a lookalike audience
  • 1% lookalike
  • seed audience
  • custom audience
  • targetingChoosing which people will see an ad, based on things such as location, age, interests, behavior or the keywords they search for.
  • retargetingShowing ads to people who have already visited a website, used an app or interacted with a brand, in order to bring them back.
  • target audienceThe specific group of people a campaign, product or message is meant to reach, described by things like age, location, interests or needs.
  • segmentationDividing an audience or email list into smaller groups with shared traits, such as location, interests or purchase history, so that messages are more relevant.

More terms: Paid Search and Advertising

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