Okuzeka
Digital Marketing & SEO vocabulary · Paid Search and Advertising

Ad copy

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, ad copy means: The written text of an advertisement, such as the headlines and descriptions in a search ad or the text above an image in a social ad.

In Turkish: reklam metni

How it is used

Used by PPC specialists and copywriters. You write, test, refresh and approve ad copy. 'Copy' is uncountable here: say 'the ad copy is too long', not 'an ad copy'.

Example sentences

  1. The ad copy mentions free returns, but the website doesn't.

  2. Can you write three versions of ad copy for the new campaign?

Common collocations

  • write ad copy
  • test ad copy
  • ad copy variations
  • refresh the ad copy
  • copywritingWriting text whose purpose is to persuade people to take action, such as ads, product pages, emails and slogans.
  • headlineThe main title of an article, ad, landing page or post, written to catch attention and make people want to read on.
  • call to actionA short instruction or button that tells people what to do next, such as 'Buy now', 'Sign up' or 'Download the guide'.
  • A/B testingComparing two versions of a page, email or ad by showing each to a similar group of people and measuring which one performs better.
  • creativeThe visual and written material of an ad, such as its images, videos, headlines and text; often called 'ad creative'.

More terms: Paid Search and Advertising

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: