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Digital Marketing & SEO vocabulary · Conversion Rate Optimization

A/B testing

Meaning in digital marketing & SEO, with examples

nounCore term

In digital marketing & SEO, A/B testing means: Comparing two versions of a page, email or ad by showing each to a similar group of people and measuring which one performs better.

In Turkish: A/B testi, split test

How it is used

A basic method in conversion optimization and email marketing. You run an A/B test, usually change one thing at a time and wait for enough data before picking a winner. Also called split testing.

Example sentences

  1. A/B testing showed that the green button got 12% more clicks.

  2. We're A/B testing two subject lines on 10% of the list first.

Common collocations

  • run an A/B test
  • A/B testing tool
  • split testing
  • test variations
  • conversion rateThe percentage of visitors or users who complete a desired action, found by dividing the number of conversions by the number of visitors or clicks.
  • landing pageThe web page a visitor arrives on after clicking an ad, email or link, usually designed with one clear goal such as a sale or a sign-up.
  • heatmapA colored map of a web page that shows where visitors click, move or scroll the most, with warmer colors for more activity.
  • call to actionA short instruction or button that tells people what to do next, such as 'Buy now', 'Sign up' or 'Download the guide'.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Conversion Rate Optimization

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