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Digital Marketing & SEO vocabulary · Paid Search and Advertising

ROAS

Meaning in digital marketing & SEO, with examples

abbreviationCommon term

In digital marketing & SEO, ROAS means: Short for return on ad spend: the revenue earned for each unit of money spent on advertising, shown as a ratio like 4:1 or a percentage like 400%.

In Turkish: reklam harcamasının getirisi, ROAS

How it is used

A key metric in e-commerce ad accounts. You track and improve ROAS, and automated bidding can aim for a target ROAS. A high ROAS does not always mean profit, because product and other costs are not included.

Example sentences

  1. The shopping campaign has a ROAS of 6, so every 100 lira we spend brings in 600 lira in sales.

  2. We set a target ROAS of 400% for the new collection.

Common collocations

  • target ROAS
  • improve ROAS
  • high ROAS
  • ROAS by campaign
  • ROIShort for return on investment: how much profit an activity brings compared with what it cost, usually shown as a percentage.
  • CPAShort for cost per acquisition (or cost per action): the average amount spent on advertising to get one customer, lead or other conversion.
  • PPCShort for pay-per-click: an advertising model in which the advertiser pays each time someone clicks an ad, not when the ad is shown.
  • conversion trackingSetting up tools so that ad platforms and analytics can record when a visitor completes a goal, such as a purchase or a form submission.

More terms: Paid Search and Advertising

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