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Digital Marketing & SEO vocabulary · Paid Search and Advertising

Quality score

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, quality score means: A 1–10 rating that Google Ads gives to keywords, based on expected click-through rate, ad relevance and landing page experience.

In Turkish: kalite puanı

How it is used

A diagnostic number that PPC specialists check when costs are high. A low quality score often points to a mismatch between keyword, ad and landing page. Microsoft Advertising uses a similar score.

Example sentences

  1. These keywords have a quality score of 3 because the ads send people to the home page.

  2. After we built a matching landing page, the quality score went up to 8.

Common collocations

  • improve quality score
  • low quality score
  • keyword quality score
  • ad relevance
  • CPCShort for cost per click: the amount an advertiser pays for one click on an ad, often reported as an average over a campaign.
  • ad copyThe written text of an advertisement, such as the headlines and descriptions in a search ad or the text above an image in a social ad.
  • landing pageThe web page a visitor arrives on after clicking an ad, email or link, usually designed with one clear goal such as a sale or a sign-up.
  • PPCShort for pay-per-click: an advertising model in which the advertiser pays each time someone clicks an ad, not when the ad is shown.
  • bidThe maximum amount an advertiser is willing to pay for a click, view or other result in an ad auction; the same word is also used as a verb.

More terms: Paid Search and Advertising

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