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Digital Marketing & SEO vocabulary · Paid Search and Advertising

Programmatic advertising

Meaning in digital marketing & SEO, with examples

nounAdvanced term

In digital marketing & SEO, programmatic advertising means: Buying and selling digital ad space automatically through software and real-time auctions, instead of negotiating directly with each website.

In Turkish: programatik reklamcılık

How it is used

Common in display, video, audio and connected TV ads. Advertisers buy through a demand-side platform (DSP), and publishers sell through a supply-side platform (SSP). People also say 'programmatic' alone: we moved budget to programmatic.

Example sentences

  1. Programmatic advertising lets us reach the same audience on hundreds of news sites at once.

  2. The agency runs our programmatic advertising through a DSP and sends a weekly placement report.

Common collocations

  • programmatic buying
  • programmatic campaign
  • real-time bidding
  • demand-side platform
  • display advertisingVisual online ads, such as banners, images and animations, shown on websites, apps and video platforms rather than in search results.
  • CPMShort for cost per mille: the price an advertiser pays for one thousand impressions of an ad. 'Mille' is Latin for thousand.
  • bidThe maximum amount an advertiser is willing to pay for a click, view or other result in an ad auction; the same word is also used as a verb.
  • targetingChoosing which people will see an ad, based on things such as location, age, interests, behavior or the keywords they search for.

More terms: Paid Search and Advertising

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