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Digital Marketing & SEO vocabulary · Social Media Marketing

Social listening

Meaning in digital marketing & SEO, with examples

nounAdvanced term

In digital marketing & SEO, social listening means: Monitoring social media and the web for mentions of a brand, its competitors or certain topics, and analyzing what people say to guide decisions.

In Turkish: sosyal dinleme, sosyal medya takibi

How it is used

Done with special tools by social media and PR teams. Social listening helps spot complaints, trends and crises early. It goes beyond simple monitoring because it looks at overall sentiment and patterns, not just single mentions.

Example sentences

  1. Social listening showed that people love the product but hate the packaging.

  2. Our social listening tool flagged a spike in complaints about delivery delays.

Common collocations

  • social listening tool
  • brand mentions
  • sentiment analysis
  • share of voice
  • trendingCurrently very popular and being talked about by many people online, especially on social media.
  • engagementThe ways people actively interact with content, such as liking, commenting, sharing, saving or clicking, rather than just seeing it.
  • algorithmThe automated set of rules a platform uses to decide which posts, videos or search results each user sees, and in what order.
  • user-generated contentPhotos, videos, reviews and posts about a brand that are created by its customers or fans rather than by the brand itself.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Social Media Marketing

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