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Digital Marketing & SEO vocabulary · Social Media Marketing

Short-form video

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, short-form video means: Short videos, usually vertical and often under a minute, made for platforms such as TikTok, Instagram Reels and YouTube Shorts.

In Turkish: kısa video, kısa formatlı video

How it is used

A major format in social media plans. Teams film, edit and post short-form video, often with trending sounds and a strong hook in the first seconds. The opposite is long-form video, such as full YouTube videos or webinars.

Example sentences

  1. Short-form video now gets three times the reach of our photo posts.

  2. We cut the webinar into ten pieces of short-form video for Reels and Shorts.

Common collocations

  • short-form video content
  • vertical video
  • a strong hook
  • long-form video
  • go viralTo spread very quickly and widely online as huge numbers of people share, comment on or watch something in a short time.
  • trendingCurrently very popular and being talked about by many people online, especially on social media.
  • repurposeTo reuse existing content in a new form or on another channel, for example by turning a webinar into blog posts, short videos and an email series.
  • engagementThe ways people actively interact with content, such as liking, commenting, sharing, saving or clicking, rather than just seeing it.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Social Media Marketing

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