Okuzeka
Digital Marketing & SEO vocabulary · Social Media Marketing

Engagement

Meaning in digital marketing & SEO, with examples

/ɪnˈɡeɪdʒmənt/nounCore term

In digital marketing & SEO, engagement means: The ways people actively interact with content, such as liking, commenting, sharing, saving or clicking, rather than just seeing it.

In Turkish: etkileşim

How it is used

Central in social media reports. Posts get or drive engagement; 'engagement rate' compares interactions with reach or followers. Each platform counts engagement slightly differently.

Example sentences

  1. Carousel posts get much more engagement than single images on our account.

  2. Engagement was strong, but almost nobody clicked through to the website.

Common collocations

  • engagement rate
  • drive engagement
  • high engagement
  • engagement metrics
  • reachThe number of different people who saw a piece of content or an ad at least once during a period.
  • algorithmThe automated set of rules a platform uses to decide which posts, videos or search results each user sees, and in what order.
  • boostTo pay to show an existing social media post to more people, or more generally to increase something such as reach or sales.
  • vanity metricA number that looks impressive in a report, such as likes or follower count, but says little about real business results.
  • user-generated contentPhotos, videos, reviews and posts about a brand that are created by its customers or fans rather than by the brand itself.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Social Media Marketing

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: