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Digital Marketing & SEO vocabulary · Social Media Marketing

Reach

Meaning in digital marketing & SEO, with examples

/riːtʃ/nounCore term

In digital marketing & SEO, reach means: The number of different people who saw a piece of content or an ad at least once during a period.

In Turkish: erişim

How it is used

Used on social platforms and in media planning. Reach counts people, while impressions count every view, so impressions are always equal to or higher than reach. Reach can be organic or paid.

Example sentences

  1. The post had a reach of 45,000, with almost 90,000 impressions.

  2. Organic reach on our page keeps falling, so we need a small paid budget.

Common collocations

  • organic reach
  • paid reach
  • extend reach
  • reach and frequency
  • impressionA single time an ad, post or search result is shown on someone's screen, whether or not the person clicks or even notices it.
  • engagementThe ways people actively interact with content, such as liking, commenting, sharing, saving or clicking, rather than just seeing it.
  • algorithmThe automated set of rules a platform uses to decide which posts, videos or search results each user sees, and in what order.
  • boostTo pay to show an existing social media post to more people, or more generally to increase something such as reach or sales.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Social Media Marketing

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