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Social Media & Content Creation vocabulary · Engagement and Reach

Reach

Meaning in social media & content creation, with examples

/riːtʃ/nounCore term

In social media & content creation, reach means: The number of different people or accounts that saw your content at least once in a certain period.

In Turkish: erişim, reach

How it is used

A key metric in every platform's analytics. Reach can grow, drop or be limited, and you try to grow or expand it. As a verb, a post reaches a number of accounts. Organic reach is reach you do not pay for.

Example sentences

  1. Our reach dropped by 30% this month, so we're testing new posting times.

  2. The video reached 120,000 accounts in two days.

Common collocations

  • grow your reach
  • organic reach
  • paid reach
  • reach drops
  • limited reach
  • impressionOne display of a piece of content on someone's screen; every time a post is shown, even to the same person, counts as one impression.
  • organic reachThe number of people who see your content without you paying to promote it, for example through followers, shares, search or recommendations.
  • engagementAll the ways people interact with your content, such as liking, commenting, sharing, saving or clicking.
  • algorithmThe system a platform uses to decide which posts each user sees, in what order, and which content to recommend.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Engagement and Reach

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