Impression share

How it is used

Used in paid and comparative reporting to judge visibility against competitors, placements, or available audience opportunities.

Example sentences

1. Although our click-through rate improved, impression share stayed low because the ads entered only two of the five placements.

   Here, the term measures how much of the available visibility the campaign captured across all possible ad placements.

2. The agency increased budget after seeing that our impression share was losing ground to larger competitors during the holiday week.

   In this sentence, it compares the brand's actual share of exposure with rivals competing for the same audience attention.

Common collocations

• low impression share
• impression share report
• increase impression share

Related terms

• impressionOne display of a piece of content on someone's screen; every time a post is shown, even to the same person, counts as one impression.
• reachThe number of different people or accounts that saw your content at least once in a certain period.

More terms: Engagement and Reach

• engagement
• go viral
• comment
• share
• like
• organic reach
• boost
• save
• clicks
• mentions
• engagement metrics
• reach rate